INDEX CONTENTS NUMBER 01 02 03 04 05 summer 07 '08 09 twelve 11 doze 13 EXPLORATION METHODOLOGY INTRODUCTION TO THE SALT SECTOR EDIBLE IODISED SALT PEST ANALYSIS OF INDUSTRY FIVE FORCES RESEARCH OF INDUSTRY COMPETITIVE EXAMINATION PROMOTIONAL PLAN IN EDIBLE SALT MARKET NIRMA COMPANIES LIMITED SWOT ANALYSIS OF NIRMA SHUDH SALT DATTA ANALYSIS SPECULATION FINDINGS IDEAS & RECOMMONDATIONS BIBLIOGRAPHY APPENDIX LIST OF THE GRAPHS WEB PAGE NO . 03 08 15 19 twenty two 25 29 31 forty one 43 67 73 77 X Y A
LIST OF THE GRAPHS
TITLE NO . 01 02 03 '04 05 summer 07 08 09 12 11 12 13 16 15 of sixteen 17 18 19 twenty 21 CUSTOMER OF THE IODISED SALT USERS IN AHMEDABAD DIFFERENT BRANDS OF SALT TO AREA RANKING PREFERENCE TYPICAL MEAN USERS OF SAME SALT MANUFACTURER FREQUENCY OF PURCHASE VOLUME OF 1 KG PACKETS REQUIRED FOR 1 MONTH OBTAIN DECISION MAKER FROM WHERE YOU PURCHASE SODIUM USER OF NIRMA SHUDH SALT POSITION PREFERENCE TO GET NIRMA SHUDH SALT VALUE OF NIRM SHUDH SALT INFLUENCER OF BUYING NIRMA SHUDH SALT MEDIA USED ACQUIRED RESPONDENTS VIEWED TELEVISION ADVERTISING CAMPAIGN? AVAILABILITY DIFFICULTY DO YOU LIKE THE LABELS EDUCATION LEVEL INCOME LEVEL PROFESSIONS WEB PAGE NO . 44 45 forty seven 48 49 50 51 52 54 55 56 57 49 59 62 61 63 65 66 67 sixty-eight
RESEARCH STRATEGY Research Strategy is a systematic design, collection of data, revealing of data and findings tightly related to specific promoting situation that may be faced simply by company together with the paradigm on the market shifting, from your product to consumer, their needs and preferences have become important to the regarded by the manufacturer today in the wonderful world of cut throat competition to be ahead in the race and to business lead is required to reach consumer initially. The NIRMA SHUDH SODIUM, which has newly relaunched in India. The sale of Nirma Shudh Salt is not increasing swiftly that is the issue. Therefore , study problem is to recognize the consumer choice of ready-to-eat (iodized) sodium as well as the fulfillment level of consumer regarding the Nirma Shudh Salt and what are the problems they may be facing regarding the product.
OBJECTIVE To F TH E EXAMINE To study the Consumer Preference intended for Edible Salt To study the Consumer Preference to get Nirma Shudh Salt To analyze the understanding about Nirma Shudh Salt To know the brand name awareness of Consumable salt in different area of Ahmedabad and to illicit the consumer opinion about price, quality, reasons for choice, brand satisfaction etc . To study the purchasing pattern of Edible Salt. To know conditions preferred by the consumer at the time of purchase of consumable salt
R E S E A R C H Deb E H IG N A research style is the specification of methods that producer wants to get from the market. It is the total operational designed framework from the project that stipulates what information shall be collected and from which options and from where producer of this competitive environment. Generally, you will find basic three types of research style, Exploratory, detailed and Everyday research. In this article Researcher has taken Descriptive Research Design and style and the reason behind it is as follows: The Descriptive Research Style is used when the researcher can be interested in knowing the characteristics of certain group. Here Researcher is enthusiastic about knowing the percentage of people in a given populace have behaved in a particular manner producing projection of things or determines the partnership between several variables. The objective of the study will certainly answer whom, what, the moment, where, and exactly how of the subject matter under exploration for consumers as well as merchants. It is therefore important that Researcher will give sufficient thought for framing research questions and deciding the sort of data being collected.
INFO COLLECTI ABOUT METHOD 1 ) PRIMARY INFO: Using two methods, your data has been accumulated:
Observation: The purpose of observation was going to have a look on the actual condition of which label of salt are being used by client. With the help of Merchants, Researcher have seen the customer's observation since actually, how much and which will...
Bibliography: (1) (JHALA, 2009)
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